When the video starts a scantily clad woman dances provocatively in front a neon light which reads, “Drive in” large lighted arrows blink periodically and points to the drive in sign. The scene quickly changes to the artiste singing in front of the sign. The first line of the song compliments the lady; it says, “Baby you’re looking fire hot”. The second line is also directed at the female, “I’ll have you open all night like an I-Hop” it is blatant the artiste is boasting about this sexual abilities. Stereotypically a male’s sexual abilities are a significant aspect of his masculinity. Timberland in the first verse sings, “I can tell the way you like it baby supersized” clearly implies that he believes that females prefer men with larger penis. Stereotypical masculinity attributes the size of a man’s penis directly proportional to his masculinity therefore the larger his penis the more masculine the man is. Further in the video two similar looking women dressed in identical white clothing have the number three written on their backs.The artistes have branded them like cattle and refer to them as two number threes which belittles them. It also suggests they are not unique but just numbers.
The women in this video are competing for the attention of the artiste. They are all wearing seductive outfits. In one scene Justin Timberlake is dressed in a white and black suit while sitting on a throne as two black women dressed in sexy maid outfits serve him. Timberland is also somewhere in the same background also sitting in a throne; he wears a black suit and is also being served by black women. The men are relaxing while the women take care of them by serving them food and entertaining them by dancing. This on the other hand agrees with Devor statements that, “Warm and continued relations with men and an interest in maternity require that females be heterosexually oriented. A heterosexual orientation requires women to dress, move, speak and act in ways that men will find attractive.” In this scene they sing, “Baby get my order right no errors”. They are using a commanding tone to talk to the women showing superiority. The women are passive and subservient; the key role of the women in this video is to please the men. Stereotypically femininity dictates that females dress to show the bare skin and place emphasis on sexual characteristics, this also explains the significance of the sexy maid outfits, however, the males are fully clothed to demonstrate their hierarchy. Devor states, “Speech and dress which likewise demonstrate or claim superior status are also seen as characteristically masculine behavior pattern.”
The video also objectifies women the chorus repeatedly states, “Take my order cause your body like a carryout let me walk into your body till it's lights out Turn me on my baby don't you cut me out”. This likens the female body to food containers which are used by restaurants for customers who do not wish to eat in. The Drive in sign prior in the video also suggests this. Drive Ins are convenient common cheap Fast food restaurants like McDonalds and KFC utilize them for customers who do not have the time to dine inside. The male artiste by referring to the female’s body as a drive in and a carry out container are basically saying they have no time to waste getting to know her as long as she meets their sexual needs she is fulfilling her purpose. The facts that carry out containers are mostly made of plastic which are cheap and recyclable, also spread a light on how the artistes view females. Most restaurants do not charge for carry out containers, because they are easily disposable and obtain. This implies that the artistes view the females as cheap and worthless, and at their disposal. Food in carry out containers can be easily customized to the buyer's taste which suggests women are no different
Also, in this video there aren’t a lot of white women present. The only blonde white woman was seen in one of the first scenes taking the orders of Timberland and some other artist. However, the dancers in this video are either Black or Hispanic. In most music videos that involve sexual dancing, white women are rarely used as the dancers; this is due the stereotype that white women do not make much of good dancers. In videos like this one, Black and Hispanic women are often used; this is due to the stereotype that Black and Hispanic women usually have big butts, as a result, make very good sexual dancers.
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